The Difference

The podcast for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive?

A Show From Brain+Trust Partners

Brain+Trust Partners is a strategic consultancy of peripheral visionaries helping busy leaders make more sense of customer behaviors and data to drive results.

Inertia is one of the most insidious forces in any organization. The more choices there are – technologically, strategically, or operationally – the more likely a team is to dig its heels in. The team at Brain+Trust Partners helps break that inertia, providing executives with insights and recommendations to help them succeed, whether it is in creating a new or more efficient process, mapping a path to customer-centric tactics, or developing a strategy that empowers your team to take more risks. They believe that digital transformation isn’t a side project, it’s the entire job, and it happens based on people, process, and technology — in that order. Learn more at

Your Hosts: The Brain+Trust Founders

Scott Monty was the global head of social media at Ford Motor Company and has worked with clients including Walmart, Google, IBM, Reebok, American Airlines, and T-Mobile. He has appeared in the media in places like NBC, NPR, CNN, The Wall Street Journal, while The Economist ranked him #1 in their list of the top 25 Social Business Leaders.

Tim Hayden served as head of marketing at Zignal Labs, a realtime media intelligence platform, founded the consultancy TTH Strategy, and worked as head of the mobile program at Edelman Digital in North America. He’s founded multiple agencies and tech companies serving some of the world’s leading brands, including CafePress, Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, and Kraft Foods.

Christopher Barger built and led digital programs at IBM and General Motors and authored the bestselling book The Social Media Strategist (McGraw-Hill, 2012). He is a recognized leader in content marketing, brand reputation, communications strategy, influencer relations, executive positioning, and customer service. He’s worked with PlayStation, the World Health Organization, the Almond Board of California, and HP.

Introducing: "The Difference"

The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+Trust Partners tackle one big trend, technology, or change and explore the difference between succeeding and scuffling when trying to capitalize. Brain+Trust is an executive consultancy helping busy leaders make sense of customer behavior and data to drive results. This podcast is a production of Unthinkable Media.

"Personalization: Why Some Brands Still Look Foolish"

Brain+Trust Partners CEO Scott Monty looks at how some brands use personalized communications well, while others look foolish.

"Autonomous Vehicles: The Missing Piece"

Christopher Barger and co-host Jay Acunzo dive into autonomous vehicles and try to separate hype from substance.

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