Your Host: Jay Acunzo
Jay is the founder of Unthinkable Media, an award-winning podcaster, and a professional keynote speaker. He’s served as a digital media strategist at Google, head of content at HubSpot, and vice president of content and community for the VC firm NextView.
Jay’s work has been cited in courses at Harvard Business School, by writers at The New York Times and The Washington Post, and by investors on TV’s Shark Tank. One blog called him a “marketing antihero,” causing Jay to immediately buy a Batman mask. Unfortunately, his wife does not allow him to wear it in public.
In 2018, Jay founded Unthinkable Media to inspire and empower others to do more exceptional work. It’s Jay’s driving belief that exceptional work happens when we find and follow what makes us an exception.
Featured Episode: "The Pike and the Minnow"
Nobody actually takes risks, especially in business, so what if the key to doing better work is making unconventional paths seem SAFER than the best practice? That’s exactly what Clair Byrd, Clark Valberg, and the team behind Design Disruptors did. They took a massive project in scope and found a way to make each step seem safer than the last. They built a refreshing, eye-opening project without ever changing their team’s goals. They did everything we aspire to do in our work in a way that seems, well, anything BUT Unthinkable.
Merriam-Webster went from boring and bland to bombastic and brilliant. How did they do it? A new technique? A creative new campaign??? A best practice they were lacking?! A GROWTH HACK?!?! Nah. It all started with a simple statement from Chief Digital Officer Lisa Schneider. It’s Unthinkable.